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Roland DG Australia Blog

Creativity, Innovation and Execution

Posted on Monday, February 20, 2012

It was no easy task to pick 3 winners from over 100 entries in the South Pacific region of the Roland Creative Awards, but after several hours of judging it turned out that only 7 votes separated the top 5, and only 1 vote between the top 3! Going over each entry with a fine tooth comb, judges were particularly looking for creativity, innovation and execution. So what set the winners apart from the rest? Let's take a better look at each winning entry to see why they stood out...

winners

Where to start with the stunning folder from Whites Law Bindery that took out the Regional first prize? On the surface it could look like just another classy menu folder which you see around nice restaurants and bars these days, but if you look into the detail, particularly how it was produced, you will quickly see that it is a more a work of art. Let's take a look at the process involved - demonstrating the VersaUV's versatile media compatibility and accurate colour production, white luminescent cloth was printed and colour matched to a specific PMS colour giving the folder a beautiful gold 'luminescent' appearance. To enhance both visual and tactile appeal, a raised (or embossed) wine glass texture was printed over the top of the gold, again showing off the amazing special effects possible with the VersaUV. 

Good luck to Whites Law Bindery who are now off to Japan to compete for the worldwide grand prize! They honestly have a good chance of bringing the grand prize home to Australia with this fantastic entry - so stay tuned for the announcement on the 17th April this year, and in the meantime, head over to www.rolandcreativewards.com to get some inspiration and view all the winning entries from around the globe! 

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